Just minutes from Memphis, Hernando, Mississippi has become one of North Mississippi’s fastest-growing communities, shaped by connectivity, commerce, and continued expansion.

At the intersection of Getwell Road and Highway 269, HELEN28 is transforming this momentum into a carefully planned mixed-use destination designed for long-term growth.

Spanning approximately 80 acres, this master-planned development brings together commercial, hospitality, and residential opportunities within one strategic location.

This is not an idea waiting to begin. Progress is already underway. With approximately $10 million invested, Phase One features a 13,000-square-foot travel center that is approximately 80% complete, representing the first concept of its kind in Mississippi and Tennessee.

The development is already attracting established brands and innovative concepts, including Buffalo Wild Wings GO, Dunkin’ with drive-thru, Your Pie Pizza, Doner Shack, and Artly Barista Robot, which will become the first of its kind in Mississippi.

Beyond the travel center, HELEN28’s vision extends into future hotels, apartments, townhomes, single-family homes, and commercial pads, creating a destination designed to serve both the community and the region.

Positioned along two major transportation corridors, Highway 269 sees approximately 36,000 vehicles daily, while nearby I-55 carries nearly 48,000 vehicles daily.

Surrounded by continued investment, including the Kroger Distribution Center, Silo Square development, expanding residential communities, new educational facilities, and the Elon Musk-related xAI development in Southaven, HELEN28 represents an opportunity built on location, progress, and a clear vision for the future of the Mid-South.

For investors, the development offers a structured opportunity backed by strategic planning, existing progress, and the potential to participate in the continued evolution of one of the region’s most dynamic growth markets.